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Daniel McCarthy - CLV in the C-Suite - The CLV Revolution Online Conference, Sept 22-23 2022
How to best calculate CAC and LTV - Daniel McCarthy
What is Customer Based Corporate Valuation (CBCV)? - Daniel McCarthy
Customer Lifetime Value w/Daniel McCarthy (Emory University & ThetaCLV)
Plotting CAC and gross customers acquired
Estimating CLV from a fitted BG/BB model
CLV, Corporate Valuation, and eCommerce Acquisition (Ft. Peter Fader & Daniel McCarthy)
Peter Fader and Daniel McCarthy - Customer Value, Disclosable Metrics, and Data to Guide Change
FINANCE in MARKETING: Customer Lifetime Value Formula Pt 2
“Why Are Companies Struggling So Much These Days?“ with Prof. Daniel McCarthy and Valentin Radu
FINANCE in MARKETING: CBCV in Non-Subscription Setting Pt1
Customer Lifetime Valuation